Doug Pitt usually likes to keep a low profile and leave all the publicity to his brother, Brad. Doug, who manages a family computer business in southwest Missouri, is prominently featured in a new Virgin Mobile ad campaign based in Australia that has since gone viral around the world. Doug decided not to tell very many people that he would be in the ad, but when the view count went to over a million his phone started ringing.
“All of a sudden I started getting calls. I panicked!” he says. “But I’m thrilled with the response. “It’s a little surreal, but it’s fun,” Doug tells NBC’s Today Show of his newfound popularity. “This whole campaign was to be tongue in cheek and to have fun. And luckily, it’s hit its mark.”
Who is one person that Doug ran this commercial by before signing on the dotted line to do it? His brother Brad of course, who later advised him to take part in the fun project. According to Doug, his brother also likes the finished product.
“I was out riding my bike and stopped and got a text and it just said, ‘Hey, just saw it. Hilarious.’ So, I was pleased.”
Doug is thrilled that he can use the celebrity that has come to him and spin it towards doing something good for others. He founded the Care to Learn charity which provides funding and action to meet health, hunger and hygiene issues for lower-income children and is using his time in the spotlight to direct others on how to help.
Aside from the good looks I guess philanthropy runs in the Pitt family too. Have you seen the ad yet? Tell us your thoughts about it if so in the comments below!