Kelly Osbourne, has launched her own fitness contest. The English fashion designer, who is best known for being the daughter of Ozzy Osbourne and Sharon Ozbourne has created the contest to help overweight fans get themselves into shape in 2013.

The “Fashion Police” judge herself has lost a few dress sizes mostly for being on the competition show Dancing With The Stars back in 2009. Because of this, Kelly continued on the track of a healthy diet and exercise regimen. Along with producers of a U.K. TV show which is called Daybreak, Kelly is looking for three Brits who believe they need a whole body makeover. The trio will be flown to Hollywood in the year 2013 by Kelly herself, then they will meet personal trainers, given nutritional advice and the help they need to the right diet plans. Darn but I wish I lived in the UK!

Here’s more from Kelly, “There is no quick fix. It’s not just about losing weight. Nothing comes easy. You’ve got to want it. That’s why I really want people to enter this competition who really do want this life change. It can be really fun, but at the same time it sucks! But you’ve got to learn to like it. I’m not going to torture anyone, I’m going to make it really fun. For me, food became a bit of an emotional thing. I punished myself with it. But I also was very uneducated about how to eat properly and what was good for my body and what times of day are appropriate to eat. It’s amazing now that I can share everything that I have learned with everyone else.”

Wow, what do you think about Kelly’s inspiring fitness contest? Let’s hope she has success and brings it to North America next.