Natalie Portman’s Dior ad has been pulled due to apparent false advertising, according to Contact Music. The actress known for her role in“‘Black Swan” came under fire because of advertising standards authority. What happened was that Natalie is featured in the ad wearing heavily made-up eyes as she is looking right into the camera. The ad reads, “Lash-multiplying effect volume and care mascara – the miracle of a nano brush for an unrivaled lash creator effect. It delivers spectacular volume-multiplying effect, lash by lash.”
Dior’s rival; L’Oreal, did notice that the ad had been extremely exaggerated due to the look of the mascara on Natalie’s eyes. In the end, Dior admitted that there was digitally retouched parts done to enhance the effect, “Because we considered that we had not seen sufficient evidence to show that the post-production retouching on Natalie Portman’s lashes in the ad did not exaggerate the likely effects of the product, we concluded the ad was likely to mislead.”
Apparently there have no complaints received from customers saying that they were disappointed of the actual effect of the make-up. Actually, I don’t think Dior did anything wrong, Are there really any ads out there these days that are not enhanced or photoshopped? Yeah, I didn’t think so either so what’s the big deal with pumping up Nathalie’s lashes a bit? Natalie looks amazing, thin or thick lashes wouldn’t make one bit of a difference.